The BC National Forest Week (NFW) Coalition approached KIMBO to design and produce a cohesive brand guideline, as well as marketing materials for the promotion of National Forest Week.
What We Delivered:
- Brand Guideline
- Social Media (Instagram & TikTok)
- Management and Reporting of Ads
The Strategy:
KIMBO partnered with the National Forest Week Coalition to develop a marketing strategy that elevated their brand clarity and presence. Our team worked alongside the committee to develop an action plan and execute a campaign to highlight and raise awareness for BC National Forest Week. The strategy involved designing and producing organic content on Instagram and TikTok, as well as being in-market for paid ads on those social media platforms. The content was geared towards those specific channels and helped to establish a presence in a new space for BC NFW.
To support BC National Forest Week with their ongoing marketing and communications efforts, KIMBO designed and produced a brand guideline to help create a cohesive “look and feel” across all outreach materials. This guideline addressed points, such as logo sizing, colour palette, call-to-actions, and more.
Results
KIMBO delivered a comprehensive brand guideline and executed on a tailor-made social media campaign for BC National Forest Week.
