Brand materials designed and developed by KIMBO consists of a pop up banner, Indigenous Inclusion Strategy (document design & layout), branded presentation folders, bookmarks, PowerPoint Presentation template, and handout materials. KIMBO conducted substantial research and worked closely with ITA staff members on this project to ensure that Indigenous culture and all the involved parties are properly represented while remaining aligned with project goals and governmental procedures. The initial concept of the brand logo was developed by West Vancouver artist Alano Edzerza, who is a member of the Tahltan Nations and further refined by KIMBO. We remained vigilant in this project to honour the initial creative directions in place and to authentically incorporate it into the brand identity of the ITA.
One of the main challenges of the project was to ensure that our creative concepts remain aligned with the brand of the ITA and represents Indigenous culture authentically. To gain a more broader sense on where the ITA Indigenous Initiative stands now, the ITA constructed a total of three surveys for ITA staff, employers/ sponsors, and Indigenous apprentices to gather different perspectives on the matter. This helped us establish a better view of what the look and feel of the end product shall be. The common insight gathered was the need to incorporate Indigenous worldviews, culture, knowledge and traditional practices into the brand. With this, we proceed to draft the design concept.
Our document design and layout for the Indigenous Inclusion Strategy was a central part to the ITA Indigenous Initiative project that clearly demonstrates our Indigenous artwork inspired designs.