KIMBO Design named the campaign Move Up Prince George, because people have more opportunities in a city of 80,000 people, than in larger cities. In Prince George, people can move up to a more lucrative career faster than in a larger city, where competition is more intense.
Move Up Prince George Skytrain Platform ads showcase the three themes; working, lifestyle and family/housing affordability.
Move Up Prince George bus card ads mirror the vertical transit shelter ads.
Move Up Prince George rack cards.
The real estate market in Prince George allows people to more easily upgrade from renting to owning their home. The Move Up Prince George website has an inviting “tourism website” vibe, and images include different work environments, as well as year-round outdoor recreational activities. The hand-lettered logo references simple, down-to-earth, authentic script fonts, to capture the essence of Prince George.
The KIMBO Design team aspired to make the site friendly and approachable, while also informative. Facts about the quality of life were incorporated throughout the content of the website, to promote the benefits of making the move to Prince George, while personal stories from local Prince George residents gave the site its humanity. The website also provides information about diverse cultural events and entertainment opportunities in Prince George, and site visitors can browse and post for jobs, research the local housing market, and discover neighbourhood landmarks using the interactive amenities map.
Click to see the GlobalTV coverage of our Move Up Prince George campaign.
Kim was interviewed at Vancouver’s Roundhouse Radio about our Move Up Prince George campaign.
Move Up Prince George Top 10 Reasons to Move to Prince George from the website.